Consulting Portfolio

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Consulting for major FMCG brand utilising Consumer Panel data

Aug 23 >

• Analysis in response to day-to-day insight needs and strategic briefs.
• Promotion, rollout and implementation of self-serve analytics platform. 

Account leadership for a global energy company

Jan 22 -  Feb 23 & Oct 23 - Nov 23

• Creation of analysis, and delivery of quarterly presentations across markets based on evolving business priorities.  

Shopper insight consulting in partnership with leading research agency

Jan 22 - Jul 22

• Analysis, client consultation and delivery of a global shopper marketing optimisation study.

Analytics for a major drinks brand in partnership with an SaaS CX start-up

Dec 21 - Mar 22

• Reports, insights and recommendations on how to reengineer travel retail to better align with shopper needs.

Commercial consultancy for an FMCG advisory body

May 23 - Jul 23 

• Review of performance of the shopper insight function, considering;  market position, financials, offer and team capability.
• Action plan to enhance the offer and reduce the cost of data acquisition. 

Project design consulting for an FMCG market dynamics and research agency

Feb 22 - Aug 22 

• Expert input on proposals in response to client briefs with a focus on methodological design
• Recommendations on how to upgrade continuous data services.

Shopper insight consultancy for a Global Toy brand

Sep 22 -  Feb 23 & Apr 24 >

• Briefing of agencies and management of selection process for shopper insight projects.
• Management of the research teams, ensuring they answered the business questions through their analysis and reporting.