Consulting Portfolio

Consulting for major FMCG brand utilising Consumer Panel data

Aug 23 >

Account leadership for a global energy company

Jan 22 - Feb 23 & Oct 23 - Nov 23

Creation of analysis, and delivery of quarterly presentations across markets based on evolving business priorities.

Shopper insight consulting in partnership with leading research agency

Jan 22 - Jul 22

Analysis, client consultation and delivery of a global shopper marketing optimisation study.

Analytics for a major drinks brand in partnership with an SaaS CX start-up

Dec 21 - Mar 22

Reports, insights and recommendations on how to reengineer travel retail to better align with shopper needs.

Commercial consultancy for an FMCG advisory body

May 23 - Jul 23

Review of performance of the shopper insight function, considering; market position, financials, offer and team capability.
Action plan to enhance the offer and reduce the cost of data acquisition.

Project design consulting for an FMCG market dynamics and research agency

Feb 22 - Aug 22

Expert input on proposals in response to client briefs with a focus on methodological design
Recommendations on how to upgrade continuous data services.

Shopper insight consultancy for a Global Toy brand

Sep 22 - Feb 23 & Apr 24 >

Briefing of agencies and management of selection process for shopper insight projects.
Management of the research teams, ensuring they answered the business questions through their analysis and reporting.