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About James
Data Storytelling
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More
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Invest in data storytelling

Why invest in data storytelling

Data storytelling tip 1

 Always write your slide headlines before creating your charts

Data storytelling tip 1

Always write your slide headlines first

 If you create PowerPoint slides, here’s a transformative tip: always write your slide headlines before creating your charts.

Why? Because most analysts take the opposite approach - creating charts first and adding headlines afterward. While this may seem faster initially, it often results in more effort down the line and slides that fail to deliver maximum impact.

When you start with charts, you often waste time. You delete unnecessary slides, rework cluttered ones, or create headlines that are too descriptive, don’t align with the data, or both. Your audience? They’re left confused and overwhelmed.

Let’s break this down with an example: 

Download the example

Further musing

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